As a company, we have many things that drive, motivate and inspire us. At the top of the list are our values. But recently, we realized some of our favorite activities were missing from our list of values. Namely, we’d forgotten one of the main means of transportation that a majority of our employees rely on just to get to work each day: the bicycle. And more than just a way to get from point A to point B, biking is a lifestyle for those of us who ride. So was born our “purposeful passion” for bicycle advocacy.

Plus, biking overlaps with a handful of our other values already. For one, it’s just about the greenest way to get around the city. And if you’ve biked this city (say, specifically any main road at rush hour or the bridge on Damen on an especially hot day), you know that it takes muscle power and commitment. But aside from just riding to and from work each day, we needed other ways to support the bicycle community in Chicago.

Thanks to some help from our friends at Heritage Bicycle, we found more than one way. First, we created our very own “Piecycle,” a pizza-toting trike ready for sampling and vending ‘za with street style. You’ve probably already seen it if you’ve been to our new Wicker Park location. Second, we are co-sponsoring a Chicago Cyclocross team, that will travel across the Midwest and country cycling in races.

But wait, there’s more! We couldn’t forget the most important cyclist out there, our crustomers. To show our appreciation for our fellow biking crustomers, we’ve creatied special, limited-edition free slice cards for cyclists. If you’re lucky, you may find one on your handlebars when you least expect it. And, as always, any biker can get an extra punch on their punch card if they bike to Dimo’s.

Because pizza and bikes (and beer) just work well together. Consider it fuel for the ride.